Question: How are negative keywords different from other keywords?
- make your ad appear for search terms that you don’t want.
- They prevent your ad from showing for search terms that you don’t want.
- can only be used for ads on the Display Network.
- They can increase your costs.
Answer is: They prevent your ad from showing for search terms that you don’t want.
Negative keywords differ from other keywords in that they block your ads from appearing keywords that you do not want.
In search-related campaigns, you may use broad or exact keywords or phrases to search terms that match the negative keyword. But, these match types function differently from the positive match types. The major difference is that you’ll have to include synonyms, plural or singular variations, misspellings and other variations that are close when you wish to exclude these types of matches.
When it comes to Display and Video campaigns, negative keywords are always an exactly match. You can’t change the match type to negative keywords that you include into Display or Video campaigns.
Learn more here: https://support.google.com/google-ads/answer/2453972
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