Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from “Accelerated” to “Standard”

Question: Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Change the ad delivery method from “Standard” to “Accelerated”
  • Segment her campaign performance by time of day
  • Increase her daily budget
  • Change the ad delivery method from “Accelerated” to “Standard”

Answer is: Change the ad delivery method from “Accelerated” to “Standard”

Explanation: Mary’s campaign has always met its daily budget average. It is recommended that she change her delivery method for her ads between “Accelerated” to “Standard”to maximize the amount she spends throughout the day. “Standard delivery” is comparatively more efficient, meaning that the distribution of your ads are distributed more equally all day.

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