Question: Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
- A page with information on instrument rentals and a contact form
- His homepage, with links to instrument sales, rentals, and music lessons
- A page with information on music lessons and a contact form
- A page with a wide selection of instruments for sale
Answer is: A page with information on instrument rentals and a contact form
For Calen who runs a music store and has created an advertising group ,the most appropriate landing page to promote his ad is a page that contains details on rental of instruments and an enquiry form. The potential client is able to reach him via that form after being attracted by the information on rental of instruments.
Your experience on your landing page is just one of the elements that affect the quality score of a keyword. The user experience on the landing page can be measured by factors such as the quality and usefulness of the information that is provided to the user on the webpage, the ease of navigation for users as well as the number of hyperlinks that are included on the page.
Learn more here: https://support.google.com/google-ads/answer/14086
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