⚡⚡?Which of these metrics is especially important to clients who are running a branding campaign?

Google Ads branding Campaign

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Question: Which of these metrics is especially important to clients who are running a branding campaign?

  • Clickthrough rate (CTR)
  • Average cost-per-click (avg. CPC)
  • Impressions
  • Phone call conversions

Answer is:

  • Impressions

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Explanation: Clients who run a branding campaign need to be aware of the importance of the impressions metric. Impressions can be important to track in any campaign regardless of your goals. They are especially relevant in branding campaigns because they show how many people actually saw your ad. While you don’t care if they buy anything from your site or not, you want them to recall the catchy slogan you spent a lot of money to create and share with others.

Learn more here: https://support.google.com/adwords/answer/1722064?hl=en

Related Google Ads branding Campaign Exam practices & Search Certification Courses Free Questions:

  1. ⮞⮞?What does a high-Quality Score indicate?
  2. ⮞⮞?Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?
  3. ⮞⮞?Which delivery type shows your ads at an even pace throughout the day?
  4. Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
  5. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?
  6. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
  7. An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
  8. An advertiser should group their campaigns by:
  9. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
  10. Tom wants to promote his windshield repair company’s emergency service by reaching people right?

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