Here are some best question and answers or Google Ads branding Campaign practices Answers and Free Course Answers
Question: Which of these metrics is especially important to clients who are running a branding campaign?
- Clickthrough rate (CTR)
- Average cost-per-click (avg. CPC)
- Phone call conversions
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Explanation: Clients who run a branding campaign need to be aware of the importance of the impressions metric. Impressions can be important to track in any campaign regardless of your goals. They are especially relevant in branding campaigns because they show how many people actually saw your ad. While you don’t care if they buy anything from your site or not, you want them to recall the catchy slogan you spent a lot of money to create and share with others.
Learn more here: https://support.google.com/adwords/answer/1722064?hl=en
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