Question: Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day ?
- Increase the maximum cost-per-click (CPC) bid
- Change the ad delivery method from “Accelerated” to “Standard”
- Lower the daily budget amount
- Pause the campaign to stop showing ads and accruing costs
Answer is: Change the ad delivery method from “Accelerated” to “Standard”
If your client’s advertising campaign has been consistently in line with its daily budget, you need to change the method of delivery for ads to “Accelerated” to “Standard”.
Accelerated delivery can consume your campaign’s daily budget before the start of the morning. This is because it displays your ads until your budget is met. “Standard delivery” is more optimized, meaning that the display of your ads are distributed more equally throughout the day.
Learn more here: https://support.google.com/google-ads/answer/2375418
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