Your client wants to improve her ad position.What would you recommend?

Improve the ad quality and increase bid amount

Question: Your client wants to improve her ad position. What would you recommend?7

  • Improve the ad quality and increase bid amount
  • Add more keywords and increase daily budget
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive

Answer is: Improve the ad quality and increase bid amount

Explanation: to increase her ad’s position and improve the position of your ad, you should recommended to improve her ad quality and to increase the bids. Since the position of your ad will be determined by the Ad rank during the auction. It’s a rating that is determined by your bid and the elements that comprise quality score (expected click-through rate as well as the relevancy of your ad and your experience on the landing page) and the anticipated effect of extensions and other advertising formats. When you’re using the cost-per click bidding option your bid will be based on what you’re willing pay for one click on your advertising

Learn more here: https://support.google.com/google-ads/answer/1722122

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