Question: When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
- Cost-per-thousand impressions (CPM)
- Cost-per-acquisition (CPA)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
Answer is:
- Automatic cost-per-click (CPC)
Explanation:
Automated bidding will take the heavy task of determining bids that achieve your goals for performance. Every type of automate bid strategies is created to assist you in achieving an objective specific to your company.
Read more here: https://support.google.com/adwords/answer/2979071
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Question: When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.
