Question: When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
- Maximize Clicks
- Cost-per-thousand impressions (CPM)
- Manual cost-per-click (CPC)
- Cost-per-acquisition (CPA)
Correct answer is: Maximize Clicks
Explanation: When making an Search Network campaign, the Maximize Clicks bid strategy should be the one you employ to reach the goal of obtaining the most clicks possible within your budget. Maximize clicks is an automated bid strategy that lets you set the bids for you to ensure that you achieve as many clicks as you can in your spending budget. This article will explain what the automatic Maximize Clicks bid strategy works and the settings it uses.
Learn more here: https://support.google.com/google-ads/answer/6268626
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