What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

• Replace the existing landing page with the new one and compare this month’s data to last month’s
• Create another ad group for the new landing page and compare the two ad groups
• Run a Campaign Experiment on the existing campaign that switches between both landing pages
• Create another campaign for the new landing page and compare the two campaigns

Correct answer is:

• Run a Campaign Experiment on the existing campaign that switches between both landing pages

Explanation: AdWords Campaign Experiments permit you to try out changes to your account based on certain auctions in which your ads take part in.

Learn more here: https://support.google.com/adwords/answer/2385204?hl=en

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