Using the paid and organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

Question: Using the paid and organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

• Karen’s ads often show below her organic results for the search query
• People who see Karen’s site in relevant organic search results often click through to her site
• Karen’s ads don?t often show for the search query
• Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Answer is: People who see Karen’s site in relevant organic search results often click through to her site

Explanation: If Karen discovered a significant increase in organic clicks/query ratio for the for “Hawaii vacations.” in the report on organic and paid ads, it indicates that those who visit Karen’s website through relevant organic search results are more likely to visit her site.The new organic and paid report offers a comprehensive overview of your text ads results and organic listings on a query basis and lets you assess strengths and areas of weakness in the overall presence of your site in search.

Learn more here: https://support.google.com/google-ads/answer/3097241

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