Question: To activate the creative approvals process for a new creative, what step must be taken?
- Set the creative to active
- Upload the creative to Display & Video 360
- Resubmit the creative for approval
- Assign the creative to an active line item
Answer is: Assign the creative to an active line item
Explanation:
Creatives aren’t allowed to work until they’ve been placed in an item that is active, and they’ve gone through the initial assessment. Creatives that are added to Display & Video 360 go through an approval process to ensure they’re safe as well as appropriate for the intended users. When you add a new creative or alter an existing one the creative is automatically reviewed again.
Learn more here: https://support.google.com/displayvideo/answer/6063030
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