Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

Julian wants to reach potential customers based on the type of device they’re using

Question: Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Create multiple ad groups that target different devices, and monitor the results
  • Set up an experiment to test which device he should target
  • Create multiple campaigns that target different devices, and monitor the results
  • Segment his campaign statistics table by device

Correct answer is: Segment his campaign statistics table by device

Explanation: Julian must segment his campaign statistics table according to device in order to target potential customers according to the kind the device that they’re on. A category (like the type of ad or the day of week) which you can include in your campaign’s charts and tables to arrange your information around this criteria.You could add to the categories “Device” and “Day of the week” to determine the times when your clients will be more likely view your advertisement on mobile devices.

Learn more here: https://support.google.com/google-ads/answer/2370266

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