Question: In order to appeal to customers on mobile devices its important to:
- Send users to a video-based landing page
- Send users to a mobile-friendly landing page
- Avoid using ad extensions
- include your phone number as your display URL
Answer is: Send users to a mobile-friendly landing page
Explanation: it is important to direct visitors to the right mobile-friendly landing pages, to attract those who are using mobile devices.People who see your ads on mobile devices are more likely to to be aware of where you are or even to contact your number. Display your location and contact number using extensions for call and location. Additionally, think about designing ads specifically for people who use mobile devices, such as making use of an app version of your site as a landing site, and offering promotions that are appropriate for an audience on mobile. Be aware that your ads’ text may appear different on smartphones.
Learn more here: https://support.google.com/google-ads/answer/1704392
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