Question: How can you see if people are searching for your client’s services during the early morning and evening hours?
- Monitor reach and frequency data
- Run a keyword diagnosis
- Segment performance statistics by time
- Run a search terms report
Answer is: Segment performance statistics by time
“Segment performance statistics by time”will allow you to determine whether people are looking for the services you offer in the morning hours and the evening hours.
Utilize the time segmentation (such as the hour of the day, or specific months) to pinpoint the changes within your results. For instance, if, for example, you break your data down in accordance with the days of the week and you find that your ad’s performance is drastically differs on weekends, it is possible to alter your bids in order to reflect the shift in the behavior of users.
Learn more here: https://support.google.com/google-ads/answer/2370266
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