Question: Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
Correct answer is: Add demographic and age targeting to show ads to people in this audience
Explanation: If the data shows that the demographics for a client’s running shoes shop is women between the ages of 35-50, you can enhance the customer’s Display Network campaign by adding the demographic and age targeting that will display ads to those in this group. By using demographic targetting using Google Ads, you can connect with customers who are likely to fall within the demographic categories you pick
Learn more here: https://support.google.com/google-ads/answer/2580383
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