Question: Conversion Optimiser can help drive conversions by using your conversion history and:
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- A cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
- A cost-per-click (CPC) goals to raise your bid when a conversion is more likely
Answer is:
- cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
Explanation: Target CPA bidding utilizes the data from your conversion tracking system to eliminate clicks that are not profitable and gain more conversions for less. Based on your campaign’s past history of conversions Target CPA bidding automatically finds the best cost-per-click (CPC) price for your advertisement each time it’s able to appear. It creates higher CPC bids to attract more clicks, and less CPC bids for less effective clicks.
Learn more here: https://support.google.com/adwords/answer/2390684?hl=en
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