Day: September 23, 2021

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

September 23, 2021

Question: Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid […]

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France

September 23, 2021

Question: Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages other than […]

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

September 23, 2021

Question: Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use […]

You would choose to advertise on the Google Search Network if you wanted to:

September 23, 2021

Question: You would choose to advertise on the Google Search Network if you wanted to: reach customers browsing websites related to your business reach customers while they’re searching for your products or services choose the types of websites where you want your ads to show choose from a range of ad formats, like video and […]

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

September 23, 2021

Question: Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? OR Print, Advertising on TV and radio advertising typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with […]