⚡⚡How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Google Ads CPM Metrics

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Question: How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

  • CPM bids are effectively converted to CPC bids
  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPC and CPM bids only compete against bids of the same type
  • CPC bids are effectively converted to CPM bids

Answer is: CPM bids are effectively converted to CPC bids

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Explanation: CPC ads compete with CPM ads on Google Display Network. CPC and vCPM ads can be compared apples to apples in terms of how much they are willing to pay per impression. A vCPM ad’s max viewable CPM bidding represents the maximum advertiser will pay for every 1,000 impressions. Google, on the other hand, estimates the number of clicks an ad might get in 1,000 impressions.

Learn more here: https://support.google.com/adwords/answer/2630842?hl=en

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