Here are some best question and answers to improve client’s conversion rate
Question: Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
- Make sure the landing page is closely related to the ad
- Increase the average daily budget for the campaign
- Broaden the list of keywords to reach more potential customers
- Increase the cost-per-click (CPC) bid for low-performing keywords
Answer is:
- Make sure the landing page is closely related to the ad
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Explanation:
If you are interested in the Campaign is getting lots of clicks but low conversion rate. You must ensure that the landing page closely matches the ad.
- Your landing page should be directly related to your keyword and ad text.
- Your landing page should contain useful information about the product or service you are advertising.
- Offer unique features and content to your site.
- Transparency, trustworthiness
Learn more here: https://support.google.com/adwords/answer/2404197
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