Here are some best question and answers or Google Display Network Ad and Free Course Answers
Question: On the Google Display Network, your ad is eligible to show on a webpage if your:
- keywords match that webpage’s content
- ad text matches that webpage’s content
- landing page matches that webpage’s content
- website matches that webpage’s content
Answer is:
- keywords match that webpage’s content
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Explanation: If your keywords are similar to the content of the webpage, display campaign ads can be shown. Google’s system analyzes each webpage’s content to determine its central theme. Your keywords and topic selections are used to match your ad to that page. It also considers your language and targeting as well as the visitor’s browsing history and other factors.
Learn more here: https://support.google.com/adwords/answer/1726458?hl=en
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