Display & Video Certification Exam Answers

How can a line item’s potential reach be increased from 1K to 1M targeted impressions

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

April 14, 2022

Question: How can a line item’s potential reach be increased from 1K to 1M targeted impressions? Increase the bid and budget Add targeting such as channel and environment Add budget segments to the insertion order Remove targeting such as keywords and exclusionary site lists Answer is: Remove targeting such as keywords and exclusionary site lists Explanation: […]

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What report can identify when a campaign overspent the budget?

What report can identify when a campaign overspent the budget?

December 27, 2021

Question: What report can identify when a campaign overspent the budget? A Verification report, grouped by “Advertiser Currency” A SDF report based on the insertion order and line items. An Inventory Availability report grouped by “Time of Day” Basic or Standard report, grouped by “Time of Day” The correct answer is: Basic or Standard report, grouped […]

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How are creatives assigned to a line item?

How are creatives assigned to a line item?

December 27, 2021

Question: How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and click Save In the line item’s settings, search and select the correct 1×1 pixel Bulk upload a creative spreadsheet in the advertiser’s creative section Select the creative to assign in the line […]

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What is the correct Display & Video 360 account hierarchy?

What is the correct Display & Video 360 account hierarchy?

December 27, 2021

Question: What is the correct Display & Video 360 account hierarchy? Insertion order > Partner > Line > Advertiser Account > Line item > Advertiser > Insertion order > Partner Partner > Campaign > Advertiser > Insertion order > Line item > Creative Partner > Advertiser > Campaign > Insertion order > Line item > […]

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Duplicate video line items, then make bulk edits to targeting Use Structured Data Files to bulk upload new video line items

When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses

December 27, 2021

Question: When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses Convert display line items to video line items, then make inline adjustments to targeting Use the audience composition report, then exclude audiences that visit that site Duplicate video line items, then make bulk edits to […]

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What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

December 15, 2021

Question: What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Contact support with a list of the categories that need to be excluded using a specific third-party verification service Upload the categories into Campaign Manager’s Verification system Implement tracking tags with 1×1 pixels that call the third-party’s verification […]

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How can a site be blacklisted from an advertiser’s media buys?

How can a site be blacklisted from an advertiser’s media buys?

December 15, 2021

Question: How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences that visit that site Identify the website’s key phrases and use them in keyword exclusion targeting Add the URL to the advertiser’s URL field Add the URL to a channel that is assigned to the […]

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How are line items affected when a user edits the default targeting for insertion orders?

December 15, 2021

Question: How are line items affected when a user edits the default targeting for insertion orders? New line items inherit the new default targeting and existing line items inherit edits to default geotargeting New and existing line items inherit the new insertion order targeting Existing and new line items apply the original default targeting Existing […]

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What does an audit status of “Pending, servable” mean?

What does an audit status of “Pending, servable” mean?

December 15, 2021

Question: What does an audit status of “Pending, servable” mean? creative will not serve until resubmitted for approval The creative will serve, but is prohibited due to unsuitable content creative will not serve for 24 hours The creative will serve, but may be rejected after policy review The correct answer is: The creative will serve, […]

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What feature allows users to adjust fixed bids for different geographies or device types?

What feature allows users to adjust fixed bids for different geographies or device types?

November 30, 2021

Question: What feature allows users to adjust fixed bids for different geographies or device types? Viewability targeting Partner revenue model Recency targeting Bid multipliers Answer is: Bid multipliers Explanation: Make use of bid multipliers to automatically increase or decrease the line item’s CPM bid, based on various parameters. This lets you utilize one line item that can be used in […]

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