Here are some best question and answers or Google Ads Maximizing Results practices Answers and Free Course Answers
Question: An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
- Test different cost-per-click (CPC) bids
- Test only one version of your ad text
- Lower the cost-per-click (CPC) bids and increase the budget
- Delete keywords that are generating the most clicks
Answer is:
- Test different cost-per-click (CPC) bids
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Explanation:
You should test different cost-per click (CPC) bids if your client is looking to make her campaign more profitable.
Profit driven bidding is possible in AdWords with four steps
- A formula to calculate total AdWords profits is needed.
Why? AdWords requires a formula for measuring and optimizing profit.
- Conduct a large-scale manual bid test.
Why? By finding profitable bid opportunities quicker than the rest, you can gain an advantage in auctions.
- Assess your results and calculate your profit.
Why? Identify areas that need improvement while you analyze your results.
- Automate your bidding process.
Why? To free up time to focus on strategic priorities.
Learn more here: https://support.google.com/adwords/answer/6167149?hl=en
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