Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms?

Here are some best question and answers or practices for google ads fundamental exam

Question: Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

• Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
• Use the top mover’s report which campaigns have seen the biggest change in clicks since last month
• Use the paid & organic report to show when his website appears in organic search, with no associated ads
• Use the Search term report to show which search terms lead to the most clicks on his ads

Answer: Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

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Explanation: The Auction insights analysis lets you equate your results with other marketers who are interested in the same auctions as you are. So if your client found last month that his ad always shows up in front of another advertiser’s ad for much the same search words, you help your client understand how he is doing relative to other advertisers through using auction insight study.

Learn more here: https://support.google.com/adwords/answer/2579754?hl=en

Related Questions:

1. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together?
2. When building a keyword list for a Display Network campaign, you should do which of the following?
3. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

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