Day: November 30, 2021

What feature allows users to adjust fixed bids for different geographies or device types?

November 30, 2021

Question: What feature allows users to adjust fixed bids for different geographies or device types? Viewability targeting Partner revenue model Recency targeting Bid multipliers Answer is: Bid multipliers Explanation: Make use of bid multipliers to automatically increase or decrease the line item’s CPM bid, based on various parameters. This lets you utilize one line item that can be used in […]

Which two insertion order and line item settings are required? (select two)Select All Correct Responses

November 30, 2021

Question: Which two insertion order and line item settings are required? (select two)Select All Correct Responses Auto Budget Allocation Automated bid strategy Pacing Budget The correct answers are: Budget and Pacing Explanation: Budgets can be defined within both the insertion order in the IO Settings, as well as the Settings for your line items and are determined as a […]

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

November 30, 2021

Question: What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? A General or Standard report grouped by channel The “Line Item Settings” CSV The Inventory Marketplace forecast The line item’s impressions lost chart Answer is: The line item’s impressions lost chart Explanation: The chart of impressions lost […]