Video submission sites are powerful tools in off-page SEO strategies where businesses and content creators upload original videos to third-party platforms. The goal isn’t just to share content but to enhance online visibility, generate high-quality backlinks, and improve overall search engine rankings.
Unlike video sharing, which focuses on social media engagement and virality, video submission is more SEO-oriented. It targets keyword optimization, brand authority, and traffic generation by placing video content on authoritative platforms such as YouTube, Vimeo, and Dailymotion.
Many confuse video submission with video sharing, but they serve different strategic purposes. While both distribute content, video submission emphasizes optimization and link-building to strengthen your website’s domain authority.
Difference Between Video Submission & Video Sharing
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Understanding the difference between video submission and sharing helps you utilize both effectively:
- Video Submission: Involves uploading videos to SEO-friendly video submission sites that allow keyword-rich titles, meta descriptions, and backlinks to your website.
- Video Sharing: Focuses on distributing content on social platforms (e.g., Instagram, Facebook, WhatsApp) to increase visibility and community interaction.
Although video sharing enhances social reach, video submission provides more tangible SEO benefits such as improved indexing and domain authority.
Benefits of Video Submission Sites in SEO
Using video submission sites comes with multiple benefits that go beyond brand awareness. Here are some key advantages:
1. Drives High-Quality Traffic
Engaging video content captures attention, encouraging viewers to visit your site for more information. High-traffic platforms amplify this reach, bringing in organic users who are more likely to convert.
2. Builds Authoritative Backlinks
Most video platforms allow you to place your website link in the description or profile. These backlinks from trusted video submission sites contribute to higher domain authority and better search rankings.
3. Boosts User Engagement
Video content naturally garners more interaction—likes, shares, comments—which boosts visibility through both search engines and platform algorithms. Increased engagement can lead to improved SEO metrics such as dwell time and click-through rate.
4. Expands Brand Reach
Publishing on popular video submission sites helps your content reach broader, untapped audiences. These platforms cater to diverse demographics, increasing the likelihood of brand recognition.
5. Generates Targeted Leads
Videos with clear calls-to-action (CTAs) are effective in lead generation. Educational, tutorial, or promotional videos that link back to your site can convert casual viewers into loyal customers.
Why Use High DA Video Submission Sites?
Not all video submission sites offer equal SEO value. Prioritize platforms with high Domain Authority (DA) and real user engagement. Submitting your videos to high-DA platforms ensures that the backlinks you earn carry more weight in search engine rankings.
Here are a few tips when choosing the right platform:
- Select sites with high traffic and clean interfaces.
- Ensure the platform allows keyword optimization in titles, tags, and descriptions.
- Avoid sites filled with spam or lacking moderation.
Choosing quality over quantity is crucial for sustainable SEO growth.
Pro Tips for Effective Video Submissions
To maximize the impact of your video submissions, follow these best practices:
- Optimize Titles and Descriptions: Use target keywords naturally in your video title and description to improve search visibility.
- Add a Clickable Link: Include a backlink to your website or landing page within the video description.
- Choose the Right Thumbnail: A high-resolution, attention-grabbing thumbnail increases click-through rates.
- Use Popular Video Formats: MP4 is widely accepted and maintains video quality across platforms.
- Include CTAs: Prompt viewers to take action—subscribe, visit your site, or contact your business.
- Monitor Analytics: Track video performance on each platform to identify what works and adjust accordingly.
Consistency and optimization are key. Posting one or two well-optimized videos is far better than mass-uploading unoptimized content.
Pros and Cons of Video Submission Sites
Like any SEO strategy, using video submission sites has its strengths and weaknesses.
✅ Pros:
- Stronger Backlinks: Boost your domain authority and search rankings.
- Better Visibility: Reach larger audiences across multiple platforms.
- High Engagement: Video is the most engaging content format online.
- Brand Trust: Professionally created videos increase credibility.
❌ Cons:
- Time-Consuming: Creating, editing, and submitting videos takes effort and planning.
- Quality Expectations: Poorly produced videos can harm your brand image.
- Manual Submission: Each site has different requirements and guidelines.
Despite the cons, the SEO and branding benefits often outweigh the downsides when executed correctly.
Final Thoughts
Video submission sites offer a strategic advantage in any modern SEO plan. They help businesses earn quality backlinks, drive traffic, and boost brand credibility—all while tapping into the immense power of visual content. Whether you’re looking to enhance your organic rankings or generate more leads, investing time in video submission is a smart and rewarding move.
